AFENDS is an alternate fashion and lifestyle brand from Byron Bay devoted to a free-living attitude and inspired by the punk-rock roots of the modern day culture that surrounds us. Our mission is to throw down uncomplicated newness, innovation and irreverence into everything we do. Seven years young we have formed a global family of like-minded and creative individuals united by a shared passion to bring the spirit of how we live here in the rainbow region of Byron Bay out to the world. We are constantly evolving from range to range, adapting and inspiring future trends based on the Afends way of life.
Living here in Byron Bay, we are fortunate enough to have that sense of camaraderie and belonging that young people lost in their worlds crave. We do live in a bubble! But isn’t that what people want? Not to be unaware, but to escape and forget about the problems of the world. We embrace the new wave of the free-living society and draw inspiration from our hometown, offering diverse and fashion-forward collections.
With the philosophy of ‘Question Everything’ central to all that we do - we translate this thinking across all facets that surround our everyday life and reflect this in our threads.